Understanding Consumers' Post-purchase Behavior by Cognitive Dissonance and Emotions in the Online Impulse Buying Context

Wen-Kuo Chen, Cheng-Kun Chen, Andri Dayarana K. Silalahi. Understanding Consumers' Post-purchase Behavior by Cognitive Dissonance and Emotions in the Online Impulse Buying Context. In 22nd IEEE International Conference on Information Reuse and Integration for Data Science, IRI 2021, Las Vegas, NV, USA, August 10-12, 2021. pages 390-394, IEEE, 2021. [doi]

Abstract

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