National and store brand advertising strategies

Jenyi Chen, Stanko Dimitrov. National and store brand advertising strategies. JORS, 66(8):1237-1249, 2015. [doi]

Authors

Jenyi Chen

This author has not been identified. Look up 'Jenyi Chen' in Google

Stanko Dimitrov

This author has not been identified. Look up 'Stanko Dimitrov' in Google