National and store brand advertising strategies - researchr publication bibtex

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Jenyi Chen, Stanko Dimitrov. National and store brand advertising strategies. JORS, 66(8):1237-1249, 2015. [doi]

@article{ChenD15-8,
  title = {National and store brand advertising strategies},
  author = {Jenyi Chen and Stanko Dimitrov},
  year = {2015},
  doi = {10.1057/jors.2014.20},
  url = {http://dx.doi.org/10.1057/jors.2014.20},
  researchr = {https://researchr.org/publication/ChenD15-8},
  cites = {0},
  citedby = {0},
  journal = {JORS},
  volume = {66},
  number = {8},
  pages = {1237-1249},
}

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