Qi Chen, Yuqiang Feng, Luning Liu, Jingrui Ju. Understanding Consumers' Reactance of Personalized Online Advertising Services: from a Perspective of Negative Effects. In 50th Hawaii International Conference on System Sciences, HICSS 2017, Hilton Waikoloa Village, Hawaii, USA, January 4-7, 2017. pages 1-10, AIS Electronic Library (AISeL), 2017. [doi]
Abstract is missing.