Xi Chen, Ruibin Geng, Chee Wei Phang. The Influence of Location and Social Network on Customers' Acceptance of Mobile Marketing: Evidence from Group Buying Field Experiment. In Fiona Fui-Hoon Nah, Chuan-Hoo Tan, editors, HCI in Business - Second International Conference, HCIB 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, Proceedings. Volume 9191 of Lecture Notes in Computer Science, pages 256-266, Springer, 2015. [doi]
Abstract is missing.