Research Note - Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone

Rachel R. Chen, Eitan Gerstner, Yinghui (Catherine) Yang. Research Note - Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone. Marketing Science, 28(3):599-608, 2009. [doi]

Authors

Rachel R. Chen

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Eitan Gerstner

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Yinghui (Catherine) Yang

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