Strategic price bundling for online retail platforms considering consumer behavior of valuation discount

Ting Chen, Xiaolong Guo, Feng Yang, Lin Tian. Strategic price bundling for online retail platforms considering consumer behavior of valuation discount. JORS, 74(12):2648-2664, December 2023. [doi]

Authors

Ting Chen

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Xiaolong Guo

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Feng Yang

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Lin Tian

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