Ting Chen, Xiaolong Guo, Feng Yang, Lin Tian. Strategic price bundling for online retail platforms considering consumer behavior of valuation discount. JORS, 74(12):2648-2664, December 2023. [doi]
@article{ChenGYT23,
title = {Strategic price bundling for online retail platforms considering consumer behavior of valuation discount},
author = {Ting Chen and Xiaolong Guo and Feng Yang and Lin Tian},
year = {2023},
month = {December},
doi = {10.1080/01605682.2023.2174051},
url = {https://doi.org/10.1080/01605682.2023.2174051},
researchr = {https://researchr.org/publication/ChenGYT23},
cites = {0},
citedby = {0},
journal = {JORS},
volume = {74},
number = {12},
pages = {2648-2664},
}