Understanding Consumer Recommendation Behavior in a Mobile Phone Service Context

Wen-Kuo Chen, Heng-Chiang Huang, Seng-cho Timothy Chou. Understanding Consumer Recommendation Behavior in a Mobile Phone Service Context. In Willie Golden, Thomas Acton, Kieran Conboy, Hans van der Heijden, Virpi Kristiina Tuunainen, editors, 16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, 2008. pages 1022-1033, 2008. [doi]

Abstract

Abstract is missing.