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Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product

Wen-Kuo Chen, Pei-Chu Hung, Cheng-Kun Chen, Hua-Sheng Pan. Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product. In ICMECG 2020: International Conference on Management of e-Commerce and e-Government, Jeju Island, Republic of Korea, July, 2020. pages 46-51, ACM, 2020. [doi]

Authors

Wen-Kuo Chen

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Pei-Chu Hung

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Cheng-Kun Chen

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Hua-Sheng Pan

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