Wen-Kuo Chen, Pei-Chu Hung, Cheng-Kun Chen, Hua-Sheng Pan. Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product. In ICMECG 2020: International Conference on Management of e-Commerce and e-Government, Jeju Island, Republic of Korea, July, 2020. pages 46-51, ACM, 2020. [doi]
@inproceedings{ChenHCP20-0,
title = {Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty Product},
author = {Wen-Kuo Chen and Pei-Chu Hung and Cheng-Kun Chen and Hua-Sheng Pan},
year = {2020},
url = {https://dl.acm.org/doi/10.1145/3409891.3409910},
researchr = {https://researchr.org/publication/ChenHCP20-0},
cites = {0},
citedby = {0},
pages = {46-51},
booktitle = {ICMECG 2020: International Conference on Management of e-Commerce and e-Government, Jeju Island, Republic of Korea, July, 2020},
publisher = {ACM},
isbn = {978-1-4503-7747-8},
}