Chaio-Hsing Chen, Mei Hua Huang, Perng-Fei Huang, Chiung Yen Chen. Investigation into the Relationships Among Sponsorship, Identification and Purchase Intention. In Leonard Barolli, Tomoya Enokido, editors, Innovative Mobile and Internet Services in Ubiquitous Computing - Proceedings of the 11th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS-2017), Torino, Italy, 10-12 July 2017. Volume 612 of Advances in Intelligent Systems and Computing, pages 720-729, Springer, 2017. [doi]
Abstract is missing.