Bowei Chen, JingMin Huang, Yufei Huang, Stefanos D. Kollias, Shigang Yue. Combining guaranteed and spot markets in display advertising: Selling guaranteed page views with stochastic demand. European Journal of Operational Research, 280(3):1144-1159, 2020. [doi]
@article{ChenHHKY20,
title = {Combining guaranteed and spot markets in display advertising: Selling guaranteed page views with stochastic demand},
author = {Bowei Chen and JingMin Huang and Yufei Huang and Stefanos D. Kollias and Shigang Yue},
year = {2020},
doi = {10.1016/j.ejor.2019.07.067},
url = {https://doi.org/10.1016/j.ejor.2019.07.067},
researchr = {https://researchr.org/publication/ChenHHKY20},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {280},
number = {3},
pages = {1144-1159},
}