Combining guaranteed and spot markets in display advertising: Selling guaranteed page views with stochastic demand

Bowei Chen, JingMin Huang, Yufei Huang, Stefanos D. Kollias, Shigang Yue. Combining guaranteed and spot markets in display advertising: Selling guaranteed page views with stochastic demand. European Journal of Operational Research, 280(3):1144-1159, 2020. [doi]

Abstract

Abstract is missing.