Peiyu Chen, Lorin M. Hitt, Yili Hong 0002, Shinyi Wu. Measuring Product Type and Purchase Uncertainty with Online Product Ratings: A Theoretical Model and Empirical Application. Information Systems Research, 32(4):1470-1489, 2021. [doi]
@article{ChenHHW21,
title = {Measuring Product Type and Purchase Uncertainty with Online Product Ratings: A Theoretical Model and Empirical Application},
author = {Peiyu Chen and Lorin M. Hitt and Yili Hong 0002 and Shinyi Wu},
year = {2021},
doi = {10.1287/isre.2021.1041},
url = {https://doi.org/10.1287/isre.2021.1041},
researchr = {https://researchr.org/publication/ChenHHW21},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {32},
number = {4},
pages = {1470-1489},
}