Jilin Chen, Eben M. Haber, Ruogu Kang, Gary Hsieh, Jalal Mahmud. Making Use of Derived Personality: The Case of Social Media Ad Targeting. In Meeyoung Cha, Cecilia Mascolo, Christian Sandvig, editors, Proceedings of the Ninth International Conference on Web and Social Media, ICWSM 2015, University of Oxford, Oxford, UK, May 26-29, 2015. pages 51-60, AAAI Press, 2015. [doi]
Abstract is missing.