Cheng Chen, Yuheng Hu, Yingda Lu, Yili Hong 0002. Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live Streaming Effects on Product Sales. In Tung Bui, editor, 52nd Hawaii International Conference on System Sciences, HICSS 2019, Grand Wailea, Maui, Hawaii, USA, January 8-11, 2019. pages 1-6, ScholarSpace / AIS Electronic Library (AISeL), 2019. [doi]
Abstract is missing.