The Influences of Virtual Reality Shopping Characteristics on Consumers' Impulse Buying Behavior

Jengchung Victor Chen, Quang-An Ha, Minh Tam Vu. The Influences of Virtual Reality Shopping Characteristics on Consumers' Impulse Buying Behavior. International Journal of Human-Computer Interaction, 39(17):3473-3491, October 2023. [doi]

Abstract

Abstract is missing.