Xinlei (Jack) Chen, George John, Om Narasimhan. Assessing the Consequences of a Channel Switch. Marketing Science, 27(3):398-416, 2008. [doi]
@article{ChenJN08-0,
title = {Assessing the Consequences of a Channel Switch},
author = {Xinlei (Jack) Chen and George John and Om Narasimhan},
year = {2008},
doi = {10.1287/mksc.1070.0311},
url = {http://dx.doi.org/10.1287/mksc.1070.0311},
researchr = {https://researchr.org/publication/ChenJN08-0},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {27},
number = {3},
pages = {398-416},
}