The Effect of Third Party Investigation on Pay-Per-Click Advertising

Min Chen, Varghese S. Jacob, Suresh Radhakrishnan, Young U. Ryu. The Effect of Third Party Investigation on Pay-Per-Click Advertising. In Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012. Association for Information Systems, 2012. [doi]

@inproceedings{ChenJRR12-0,
  title = {The Effect of Third Party Investigation on Pay-Per-Click Advertising},
  author = {Min Chen and Varghese S. Jacob and Suresh Radhakrishnan and Young U. Ryu},
  year = {2012},
  url = {http://aisel.aisnet.org/icis2012/proceedings/EBusinessStrategy/11},
  researchr = {https://researchr.org/publication/ChenJRR12-0},
  cites = {0},
  citedby = {0},
  booktitle = {Proceedings of the International Conference on Information Systems, ICIS 2012, Orlando, Florida, USA, December 16-19, 2012},
  publisher = {Association for Information Systems},
}