A Whole Page Click Model to Better Interpret Search Engine Click Data

Weizhu Chen, Zhanglong Ji, Si Shen, Qiang Yang. A Whole Page Click Model to Better Interpret Search Engine Click Data. In Wolfram Burgard, Dan Roth, editors, Proceedings of the Twenty-Fifth AAAI Conference on Artificial Intelligence, AAAI 2011, San Francisco, California, USA, August 7-11, 2011. pages 1140-1145, AAAI Press, 2011. [doi]

Abstract

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