Yi-Ting Chen, Hung-Yu Kao. Up or Down? Click-Through Rate Prediction from Social Intention for Search Advertising. In Edgar Weippl, Maria Indrawan-Santiago, Matthias Steinbauer, Gabriele Kotsis, Ismail Khalil, editors, The 15th International Conference on Information Integration and Web-based Applications & Services, IIWAS '13, Vienna, Austria, December 2-4, 2013. pages 102, ACM, 2013. [doi]
@inproceedings{ChenK13-23,
title = {Up or Down? Click-Through Rate Prediction from Social Intention for Search Advertising},
author = {Yi-Ting Chen and Hung-Yu Kao},
year = {2013},
doi = {10.1145/2539150.2539249},
url = {http://doi.acm.org/10.1145/2539150.2539249},
researchr = {https://researchr.org/publication/ChenK13-23},
cites = {0},
citedby = {0},
pages = {102},
booktitle = {The 15th International Conference on Information Integration and Web-based Applications & Services, IIWAS '13, Vienna, Austria, December 2-4, 2013},
editor = {Edgar Weippl and Maria Indrawan-Santiago and Matthias Steinbauer and Gabriele Kotsis and Ismail Khalil},
publisher = {ACM},
isbn = {978-1-4503-2113-6},
}