Yi-Ting Chen, Hung-Yu Kao. Up or Down? Click-Through Rate Prediction from Social Intention for Search Advertising. In Edgar Weippl, Maria Indrawan-Santiago, Matthias Steinbauer, Gabriele Kotsis, Ismail Khalil, editors, The 15th International Conference on Information Integration and Web-based Applications & Services, IIWAS '13, Vienna, Austria, December 2-4, 2013. pages 102, ACM, 2013. [doi]
Abstract is missing.