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Effect of marketing messages and consumer engagement on economic performance: evidence from Weibo

Jia Chen, Gang Kou, Yi Peng 0001, Xiangrui Chao, Feng Xiao, Fawaz E. Alsaadi. Effect of marketing messages and consumer engagement on economic performance: evidence from Weibo. Internet Research, 30(5):1565-1581, 2020. [doi]

Authors

Jia Chen

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Gang Kou

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Yi Peng 0001

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Xiangrui Chao

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Feng Xiao

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Fawaz E. Alsaadi

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