Research on the factors that affect customers' purchase intention on Crowdfunding platform

Lily Shui-Lien Chen, Yung-Hsin Lee, Tzu-Jui Chang, Yu-Chieh Chen. Research on the factors that affect customers' purchase intention on Crowdfunding platform. In Wanqing Wu, Lipo Wang, Chunlei Ji, Niansheng Chen, Qiang Sun 0005, Xiaoyong Song, Xin Wang 0034, editors, 6th International Conference on Systems and Informatics, ICSAI 2019, Shanghai, China, November 2-4, 2019. pages 735-741, IEEE, 2019. [doi]

Abstract

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