Exploring Consumers' Purchase Intention to Social Media Advertising: The Role of Advertising Clicks

Chien-Wen Chen, Wen-Shin Liu, Wen-Kuo Chen, Pi-Ying Hsu, Ya-Ting Tang. Exploring Consumers' Purchase Intention to Social Media Advertising: The Role of Advertising Clicks. In IC4E 2021: 12th International Conference on E-Education, E-Business, E-Management, and E-Learning, Tokyo Japan, 10 - 13 January, 2021. pages 341-347, ACM, 2021. [doi]

Abstract

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