How New Media Marketing Influence Consumers' Purchase Behavior in the Era of Big Data

Ziqing Chen, Hui Lu, Lei Li. How New Media Marketing Influence Consumers' Purchase Behavior in the Era of Big Data. In Zheng Xu 0001, Reza M. Parizi, Octavio Loyola-González, Xiaolu Zhang, editors, Cyber Security Intelligence and Analytics - 2021 International Conference on Cyber Security Intelligence and Analytics (CSIA 2021), Shenyang, China, 19-20 March, 2021, Volume 1. Volume 1342 of Advances in Intelligent Systems and Computing, pages 601-606, Springer, 2021. [doi]

@inproceedings{ChenLL21-1,
  title = {How New Media Marketing Influence Consumers' Purchase Behavior in the Era of Big Data},
  author = {Ziqing Chen and Hui Lu and Lei Li},
  year = {2021},
  doi = {10.1007/978-3-030-70042-3_86},
  url = {https://doi.org/10.1007/978-3-030-70042-3_86},
  researchr = {https://researchr.org/publication/ChenLL21-1},
  cites = {0},
  citedby = {0},
  pages = {601-606},
  booktitle = {Cyber Security Intelligence and Analytics - 2021 International Conference on Cyber Security Intelligence and Analytics (CSIA 2021), Shenyang, China, 19-20 March, 2021, Volume 1},
  editor = {Zheng Xu 0001 and Reza M. Parizi and Octavio Loyola-González and Xiaolu Zhang},
  volume = {1342},
  series = {Advances in Intelligent Systems and Computing},
  publisher = {Springer},
  isbn = {978-3-030-70042-3},
}