How New Media Marketing Influence Consumers' Purchase Behavior in the Era of Big Data

Ziqing Chen, Hui Lu, Lei Li. How New Media Marketing Influence Consumers' Purchase Behavior in the Era of Big Data. In Zheng Xu 0001, Reza M. Parizi, Octavio Loyola-González, Xiaolu Zhang, editors, Cyber Security Intelligence and Analytics - 2021 International Conference on Cyber Security Intelligence and Analytics (CSIA 2021), Shenyang, China, 19-20 March, 2021, Volume 1. Volume 1342 of Advances in Intelligent Systems and Computing, pages 601-606, Springer, 2021. [doi]

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