The following publications are possibly variants of this publication:
- Understanding Consumers' Post-Purchase Dissonance by Online Impulse Buying-Beauty ProductWen-Kuo Chen, Pei-Chu Hung, Cheng-Kun Chen, Hua-Sheng Pan. icmecg 2020: 46-51 [doi]
- Understanding Consumers' Post-purchase Behavior by Cognitive Dissonance and Emotions in the Online Impulse Buying ContextWen-Kuo Chen, Cheng-Kun Chen, Andri Dayarana K. Silalahi. iri 2021: 390-394 [doi]
- Understanding the influence of impulse buying toward consumers' post-purchase dissonance and return intention: an empirical investigation of apparel websitesWen-Kuo Chen, Chien-Wen Chen, Yu-Chun Lin. jaihc, 14(11):14453-14466, 2023. [doi]
- Factors affecting customer intention to return in online shopping: the roles of expectation disconfirmation and post-purchase dissonanceYun Wang, Bo Yu, Jing Chen. ecr, 25(4):2729-2763, August 2025. [doi]