Hsin Chen, Anastasia Papazafeiropoulou, Yanqing Duan, Ta-Kang Chen. The Antecedents And Outcomes Of Brand Experience On The Social Networking Site. In 21st European Conference on Information Systems, ECIS 2013, Utrecht, The Netherlands, June 5-8, 2013. pages 10, 2013. [doi]
Abstract is missing.