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Social Group Buying as a Marketing Strategy

Huiyan Chen, Jing Peng, MengCheng Guan, Jianbin Li. Social Group Buying as a Marketing Strategy. In Tung X. Bui, editor, 56th Hawaii International Conference on System Sciences, HICSS 2023, Maui, Hawaii, USA, January 3-6, 2023. pages 4401-4410, ScholarSpace, 2023. [doi]

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