Haoyu Chen, Jifan Ren. The Effect of Influencer Persona on Consumer Decision-Making Towards Short-Form Video Ads - From the Angle of Narrative Persuasion. In Gavriel Salvendy, June Wei, editors, Design, Operation and Evaluation of Mobile Communications - Third International Conference, MOBILE 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26 - July 1, 2022, Proceedings. Volume 13337 of Lecture Notes in Computer Science, pages 223-234, Springer, 2022. [doi]
Abstract is missing.