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The Effects of Match-Up Cues on Consumer Purchase Behavior in Live Streaming E-Commerce

Xiayu Chen, Junya Shen, Shaobo Wei. The Effects of Match-Up Cues on Consumer Purchase Behavior in Live Streaming E-Commerce. In Ming-Hui Huang, Guy Gable, Christy M. K. Cheung, Dongming Xu, editors, 26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022. pages 16, 2022. [doi]

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Xiayu Chen

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Junya Shen

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Shaobo Wei

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