Xiayu Chen, Junya Shen, Shaobo Wei. The Effects of Match-Up Cues on Consumer Purchase Behavior in Live Streaming E-Commerce. In Ming-Hui Huang, Guy Gable, Christy M. K. Cheung, Dongming Xu, editors, 26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022. pages 16, 2022. [doi]
@inproceedings{ChenSW22-0, title = {The Effects of Match-Up Cues on Consumer Purchase Behavior in Live Streaming E-Commerce}, author = {Xiayu Chen and Junya Shen and Shaobo Wei}, year = {2022}, url = {https://aisel.aisnet.org/pacis2022/16}, researchr = {https://researchr.org/publication/ChenSW22-0}, cites = {0}, citedby = {0}, pages = {16}, booktitle = {26th Pacific Asia Conference on Information Systems, PACIS 2022, Virtual Event / Taipei, Taiwan / Sydney, Australia, July 5-9, 2022}, editor = {Ming-Hui Huang and Guy Gable and Christy M. K. Cheung and Dongming Xu}, }