Location-based advertising in an emerging market: a study of Mongolian mobile phone users

Jengchung V. Chen, Bo-chiuan Su, David C. Yen. Location-based advertising in an emerging market: a study of Mongolian mobile phone users. IJMC, 12(3):291-310, 2014. [doi]

Authors

Jengchung V. Chen

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Bo-chiuan Su

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David C. Yen

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