Zijie Chen, Rosita Binti Mohd Tajuddin, Jing Deng, Benhui Ren. The Impact of Advertising Visibility on Consumers' Online Impulse Buying Behavior. In Antonio J. Tallón-Ballesteros, editor, Modern Management Based on Big Data IV - Proceedings of MMBD 2023, Seoul, Korea, 1-4 August 2023. Volume 370 of Frontiers in Artificial Intelligence and Applications, pages 108-113, IOS Press, 2023. [doi]
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