Mei-Hui Chen, Kune-Muh Tsai, Yi-An Ke. Enhancing Consumers' Stickiness to Online Brand Communities as an Innovative Relationship Marketing Strategy. Int. J. Semantic Web Inf. Syst., 15(3):16-34, 2019. [doi]
@article{ChenTK19-0,
title = {Enhancing Consumers' Stickiness to Online Brand Communities as an Innovative Relationship Marketing Strategy},
author = {Mei-Hui Chen and Kune-Muh Tsai and Yi-An Ke},
year = {2019},
doi = {10.4018/IJSWIS.2019070102},
url = {https://doi.org/10.4018/IJSWIS.2019070102},
researchr = {https://researchr.org/publication/ChenTK19-0},
cites = {0},
citedby = {0},
journal = {Int. J. Semantic Web Inf. Syst.},
volume = {15},
number = {3},
pages = {16-34},
}