Enhancing Consumers' Stickiness to Online Brand Communities as an Innovative Relationship Marketing Strategy

Mei-Hui Chen, Kune-Muh Tsai, Yi-An Ke. Enhancing Consumers' Stickiness to Online Brand Communities as an Innovative Relationship Marketing Strategy. Int. J. Semantic Web Inf. Syst., 15(3):16-34, 2019. [doi]

Abstract

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