The Influence of Perceived Risk, Shopping Value and Opinion Leader to Explore Online Consumer Purchase Intention: Using Social Network Analysis

Yi-Fen Chen, Chia-Wen Tsai, Po-Hung Lin. The Influence of Perceived Risk, Shopping Value and Opinion Leader to Explore Online Consumer Purchase Intention: Using Social Network Analysis. IJEA, 9(2):31-58, 2017. [doi]

Abstract

Abstract is missing.