Exploratory Factor Analysis Approach for Understanding Consumer Behavior toward Using Chongqing City Card

Juanjuan Chen, Chengliang Wang. Exploratory Factor Analysis Approach for Understanding Consumer Behavior toward Using Chongqing City Card. In Longbing Cao, Jiang Zhong, Yong Feng, editors, Advanced Data Mining and Applications - 6th International Conference, ADMA 2010, Chongqing, China, November 19-21, 2010, Proceedings, Part II. Volume 6441 of Lecture Notes in Computer Science, pages 561-567, Springer, 2010. [doi]

Authors

Juanjuan Chen

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Chengliang Wang

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