Juanjuan Chen, Chengliang Wang. Exploratory Factor Analysis Approach for Understanding Consumer Behavior toward Using Chongqing City Card. In Longbing Cao, Jiang Zhong, Yong Feng, editors, Advanced Data Mining and Applications - 6th International Conference, ADMA 2010, Chongqing, China, November 19-21, 2010, Proceedings, Part II. Volume 6441 of Lecture Notes in Computer Science, pages 561-567, Springer, 2010. [doi]
Abstract is missing.