Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan

Lily Shui-Lien Chen, Michael Chih-Hung Wang, Julian Ming-Sung Cheng, Hadi Kuntjara. Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan. IJSS, 4(4):437-452, 2008. [doi]

Abstract

Abstract is missing.