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Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation

Yi-Cheng Chen, Jen-Her Wu, Lifang Peng, Ron Chuen Yeh. Consumer benefit creation in online group buying: The social capital and platform synergy effect and the mediating role of participation. Electronic Commerce Research and Applications, 14(6):499-513, 2015. [doi]

Authors

Yi-Cheng Chen

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Jen-Her Wu

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Lifang Peng

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Ron Chuen Yeh

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