Validating the integrated paradigm for advertising involvement with the intuitionistic fuzzy set theory

Ting-Yu Chen, Hsiao-Pin Wang, Che-Wei Tsui. Validating the integrated paradigm for advertising involvement with the intuitionistic fuzzy set theory. In FUZZ-IEEE 2008, IEEE International Conference on Fuzzy Systems, Hong Kong, China, 1-6 June, 2008, Proceedings. pages 797-804, IEEE, 2008. [doi]

Authors

Ting-Yu Chen

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Hsiao-Pin Wang

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Che-Wei Tsui

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