Ting-Yu Chen, Hsiao-Pin Wang, Che-Wei Tsui. Validating the integrated paradigm for advertising involvement with the intuitionistic fuzzy set theory. In FUZZ-IEEE 2008, IEEE International Conference on Fuzzy Systems, Hong Kong, China, 1-6 June, 2008, Proceedings. pages 797-804, IEEE, 2008. [doi]
@inproceedings{ChenWT08-1,
title = {Validating the integrated paradigm for advertising involvement with the intuitionistic fuzzy set theory},
author = {Ting-Yu Chen and Hsiao-Pin Wang and Che-Wei Tsui},
year = {2008},
doi = {10.1109/FUZZY.2008.4630462},
url = {http://dx.doi.org/10.1109/FUZZY.2008.4630462},
researchr = {https://researchr.org/publication/ChenWT08-1},
cites = {0},
citedby = {0},
pages = {797-804},
booktitle = {FUZZ-IEEE 2008, IEEE International Conference on Fuzzy Systems, Hong Kong, China, 1-6 June, 2008, Proceedings},
publisher = {IEEE},
isbn = {978-1-4244-1818-3},
}