Guo Chen, Shaohui Wu, Siyu Zhang, Luning Liu. Crowd-Out for Native Advertising: The Impact of Display Advertising in a Mobile E-commerce Platform. In Yiliu Paul Tu, Maomao Chi, editors, E-Business. Generative Artificial Intelligence and Management Transformation - 24th Wuhan International Conference on E-business, WHICEB 2025, Guangzhou, China, June 6-8, 2025, Proceedings, Part II. Volume 550 of Lecture Notes in Business Information Processing, pages 363-380, Springer, 2025. [doi]
Abstract is missing.