Yuting Chen, Xin Xu, Eric Ngai. The Effects of Value Creation Practices on Online Brand Community Participation and Customer Relationship Performance. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 176, 2018. [doi]
Abstract is missing.