Yunbo Chen, Huijie Yao. Understanding How Advertising Gamification Influences Consumers: The Effect of Image Experience and Interactivity. In Amic G. Ho, editor, Advances in Human Factors in Communication of Design - Proceedings of the AHFE 2019 International Conference on Human Factors in Communication of Design, Washington, DC, USA, July 24-28, 2019. Volume 974 of Advances in Intelligent Systems and Computing, pages 71-85, Springer, 2019. [doi]
Abstract is missing.