Guan-Lin Chen, Shu-Chen Yang, Rui-Min Chang, Tzu-Ling Lee. The Antecedents of Brand Loyalty Building in Fan Page of Facebook. In Proceedings of the 4th Multidisciplinary International Social Networks Conference, MISNC '17, Bangkok, Thailand, July 17-19, 2017. ACM, 2017. [doi]
Abstract is missing.