A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising - researchr publication authors

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Bowei Chen, Shuai Yuan, Jun Wang. A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising. In Esin Saka, Dou Shen, Kuang-Chih Lee, Ying Li, editors, Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, ADKDD 2014, August 24, 2014, New York City, New York, USA. pages 1-9, ACM, 2014. [doi]

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